①Join-in requirements of Heng Chuang
A、Good reputation and commercial ethics, veteran marketing experience, advanced brand consciousness
B、Recognition and loyalty to Heng Chuang; and confidence and determination about long-term cooperation
C、Strong monopoly consciousness and finical ability to ensure normal operation
D、Located at premium area or lamp market with more than 80 m2 and 50 m2 respectively
②Market support and input
Relying on policy of win-win and business philosophy of “building today’s brand, creating a century’s
enterprise”, Heng Chuang is building a kind of sustainable strategy partner relationship to reflect its
’ human idea and reduce investment risk of franchisers. Meanwhile, it offers uniform price in order to
conduct local protection and avoid monopoly and malignant competition.。
③Brand support
Heng Chuang’s brand operation right can ensure you a handsome profit, because it strictly carries out unified brand philosophy, development plan, training service, sales price, promotion and market supervision, introducing you enter into market scientifically and successfully.
④Personnel support
Special personnel will be assigned to each region to provide service for franchisers and help them manage market. The service personnel will pay attention to market closely and offer best market solution. Professional marketing training will be offered to franchisers for the purpose of enhancing their skills and answering associated questions.
⑤Service support
A.Communicate timely with franchisers and offer related service.
B.Offer associated marketing solutions to franchisers for reference to solve sales problems.
C.Provide information about new arrival and irregular promotion activities in time.
D.Establish customer file so as to suggest them an accurate inventory management.
E.Investigate market and guarantee a sufficient supply
⑥Training support
Investors will be trained expert knowledge about light brands, product display, promotion method,
purchasing psychology and shop management, which will make them proficient in the short run.
⑦Marketing support
Franchisers will be assisted to evaluate their business circle, make investment plan, select business site and train employees according to market conditions. Heng Chuang has also made a long-range plan in accordance with Chinese actual situations based on factors like Chinese region culture, regional economy difference and psychological changes among consumers.
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